Wheels
The Best Car Commercials and Their Standout Qualities
The best ways to advertise your car. Best car commercials to make them unique, and stand out of others in the same market...
In today's culture, advertising is one of the most popular ways to get business. You see ads everywhere you go; while walking down the street, driving, watching TV or browsing online. Even the best car commercials from leading automobile manufacturers are competing in this arena. But how do you make a lasting impression quickly and break through the noise? The answer: be like the automobile industry.
What sets effective car commercials apart?
TV commercials succeed when they air frequently and persuade potential customers to purchase their product. The more people see an advert, the more likely it is to boost sales. An attractive or catchy plot also captures viewers' attention and prevents them from changing the channel during commercial breaks.
In summary, that is how TV commercials work in general. Also, having a captivating story line or an attractive advertisement will maintain the attention of viewers and stop them from changing the channel during commercials. Consequently, number of airings may not be the sole element to take into consideration. It's just as important to know when the ad will play.
Now, let's think back on some of the best ads from over the years.
Jeep's The Middle Docummercial
In 2009, Bruce Springsteen made his first commercial appearance in The Middle, a 2 minute mini-documentary. That same year, he performed in the Halftime Show. Now 71 years old, Springsteen recently traveled across America stopping at a church in Lebanon, Kansas - the topographical center of the United States' original 48 states.This ad, given by a Password: liberal celebrity, asks Americans to attempt and find common ground with one another. It promotes the idea that despite differing opinions, we can all get along if we try hard enough. The ad push goes "shared ground" past being geographical (Kansas), where Trump won during the election 56 percent to 42 percent.
Honda's 2003 "Cog" Ad.
Although "Cog" is often lauded as being legendary, the advertisement only features Honda's 2003 brand new Accord. This ad is similar to a Rube Goldberg Machine in that it took 7-8 years to create for the sole purpose of shutting the trunk of the car. Despite the amount of work put into this advert, it paid off; "Cog" won over 40 competitions from different advertising groups and is still remembered today.
Audi's 2008 "The Godfather" Ad.
Do you know a better way to get anyone's attention than by parodying famous movie action sequences? We sure don't. The Audi R8 Super Bowl Commercial from 2008 receives a lot of love because it features the classic horse's head scene from "The Godfather".
Cadillac's Scissorhands Ad.
This entertaining ad for Cadillac's All-Electric Cadillac LYRIQ is a clever spoof on Tim Burton's "Edward Scissorhands." The spot highlights Edgar's struggles with common tasks, until his mother presents him with the hands-free SUV. Even though the car won't be available until 2022, the commercial has generated lots of interest.
Toyota's Paralympics Ad.
Toyota took a different approach for its Super Bowl LV advertisement by promoting Jessica Long, US swimmer who has won the most Paralympic medals in American history. The 1-minute video called Upstream features Long's journey from being fostered to an American family from a Siberian institution despite having to be a double-amputee due to a unique health condition. In spite of it all, she became the best paralympic swimmer ever as highlighted in the commercial.
Volkswagen Beetle's Ad.
This advertisement is one of the most successful automotive ads ever made. Ultra-wealthy manufacturers in Europe and America are caught up in showing off their money, while people have to make due with less. In order to establish a place among American consumers, Volkswagen went against the grain and pulled off making "minimalism" attractive .
The "Think Tiny" campaign was created in partnership with the DDB communications team. It's geared towards regular people, as opposed to other vehicle firms that offer a masculine image to the affluent. This advertising is designed for people who are practical and uninterested in luxury,
Some marketing initiatives are so well executed that they manage to stick in the mind of their audience for years to come. These were some of the few among the best car commercials that have stuck with us over the years.
