Tech

How QR Codes Can Benefit Your Business

QR codes are still popular, and we've got you covered with ideas on how to use them whether you have a big or small business, or if you're an individual marketer....

QR codes are still popular, and we've got you covered with ideas on how to use them whether you have a big or small business, or if you're an individual marketer.

Segmented Email Marketing

You can use QR codes to create landing pages and collect email addresses. Because these QR codes are still a new technique, those who register using them are generally early adopters, which means they're more technically adept and more responsive to marketing emails.

Individuals who can rapidly scan QR codes are more prone to using social media, so incorporating these codes in your ads could help you expand the reach of your accounts. You can also create custom landing pages for each code; that way, people who scan an ad for "blue jeans" arrive on a page featuring only blue jeans-related items. If you sell a lot of products, this might be a very successful strategy.

Curiosity Factor

The QR code is a mystery to some consumers, and this sense of curiosity leads them to scan the code and visit your homepage.Since we are constantly bombarded with URLs, people have become indifferent to them. Using a QR code may help you overcome this issue.

People may scan your code just because they're curious, like with any other piece of technology. You can also include photos in your codes to pique people's curiosity. Put these on shirts or cards to make a statement. QR codes attract attention and may help you get more consumers and improve your reputation.

Social Sharing

With our QR code system, you can create personalized tweets that will be published to the user's Twitter account if they scan your code. This makes it easy for them to share your discounts and offers with their followers. If you've seen advertising for a certain brand of cell phones that allows users to share photos to Twitter and Facebook with a single button press, this is similar in concept except that QR codes allow you to create a landing page that makes it easy for consumers to share information.

In simpler terms, if a user with one thousand followers scans the code on your business card, it would have the same practicality as them physically handing out one thousand cards that each contain your link. Furthermore, this is much more efficient since their followers may repost the content too, extending your promotion even wider.

Keep an eye on your Print Media

Businesses can use tracking links and QR codes to measure the effectiveness of offline print media campaigns. By tracking the traffic on that link, businesses can get an idea of how well their campaign is doing. This method isn't perfect, but it's another way to collect data on these types of campaigns.

Customized Message Gifts

If you want to add a personal touch to your next big event or holiday, consider using QR codes! You can use an online QR code maker to create a custom message or greeting for anyone special in your life. All you have to do is enter your text and the software will take care of the rest.

Direct App Downloads

If you scan a QR code that has been set up to direct an app download, it will take you to the download page and begin downloading immediately. Businesses have used their imagination to create QR codes that stand out, such as in marketing campaigns for popular game apps like Angry Birds. Additionally, sometimes apps use QR codes as a way of encouraging community involvement - Snapchat and other social networking applications generate specialized QR codes so people can quickly add one another.

Location Navigation

Rather than having to enter your address into their phone's navigation or maps app, users can scan a QR code. This eliminates the need for them to type in their location; the app will use the information from the QR code and GPS to provide accurate directions. As a result, they can arrive at your business or office without any trouble.

The benefits of QR codes are nearly limitless. You can use them for marketing your business or as a personalized gift, and since we live in a digital age, they can be used for so much more.