Social media marketing is vital for businesses and online eCommerce stores, but it can be difficult to keep up with the constantly changing trends. You need to plan ahead by studying not only today's trends, but also potential future trends. This way, you'll always be prepared for whatever changes come your way. Here are a few social media marketing trends you should watch out for in the future:
Since the pandemic, people have been more unwilling to meet face-to-face, which began the era of Zoom meetings. During this time of social distancing, live streams have become popular because they offer a way for people to see their favorite artists in real time doing things that the public enjoys.
An increasing number of people are attracted to the idea of attending live events and watching their favorite performers all while sitting in the comfort of their homes. It is very likely that this trend will continue to grow in popularity, so you should take advantage of the opportunity to market through creators as sponsorship or partnership.
AR has been around for a while, rapidly gathering popularity and infiltrating many apps. Additionally, it has become increasingly common for brands to use AR to market their product - which is understandable since potential customers being able to try out your product through AR interaction tends to result in more sales.
Augmented reality is a trend that is here to stay. More and more social media apps are incorporating augmented reality features, and it shows no signs of slowing down. If anything, augmented reality may gain even more popularity in the future years as people increasingly use it to try out products for the first time. Snapchat is a good option for trying out augmented reality for the first time, as there are currently 306 million daily users and 75% of teenagers use Snapchat. So if you want quick exposure to all ages, Snapchat is a great place to start.
Even though we don't explicitly like them, advertisements have become an integral part of our lives. Nowadays, features such as reels, IGTV, or apps like TikTok are becoming increasingly popular. Even YouTube has recognized this potential by releasing their own version with YouTube shorts. Consequently, many people are using short videos to show snippets of their product and introduce it to a larger audience.
This feature allows brands to communicate with their target audience on a more personal level. You can pick your target audience as TikTok is mostly used by Gen Z and YouTube shorts are generally watched by young adults. Since the videos on these apps and features are short, they cater to the short attention span people have when it comes to advertisements. Consequently, snackable content in the form of easy and engaging short videos will become increasingly popular.
This phenomena occurred when the fast-food restaurant Wendy's playfully insulted someone on Twitter. Since then, many people - mostly youth - have felt closer to these gargantuan companies because they view these interactions as funny. In the past, if a company had a social media account, it would only use it for advertising purposes. However, now social media is used to better interact with consumers and there is an increase in what they call "corporate stans". People enjoy these interactions between brands and individuals no matter how they go. Social media is a great way to connect with your target audience and promote your brand. This trend started a very long time ago but it's fair to say that it's here to stay.
Technology is a massive part of our lives and it's only going to become more integrated as time goes on. Social media marketing is one way to take advantage of this technology, but there are many others. Online marketing is easy and efficient, so don't miss out on the opportunity!
